Global Warming

Here is an ad done to promote awareness for global warming done by Brian Maranan Pineda. This was found on Communication arts online.  This caught my eye because of how it stood out for its lack of major color and how simple it was. I clicked on it because I didn't understand it and it pulled me in which was the goal.  I love the simplicity and the symmetrical balance. It is a easily read ad without any type once you understand the purpose and it becomes very clever.